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VOL. 1, ISSUE 1 (2025)
E-commerce as a catalyst for rural development in India’s Handloom Sector
Authors
Pushpam Singh
Abstract
The Indian handloom sector is one of the oldest and
most significant industries, employing millions of artisans across rural areas.
Despite its cultural importance, the sector faces persistent challenges,
including limited market access, low earnings, and exploitation by
intermediaries. In recent years, e-commerce platforms have emerged as a
transformative force, offering direct-to-consumer access, fairer pricing, and
broader visibility for handloom products. This study explores how e-commerce
contributes to the socio-economic upliftment of handloom weavers in India.
Using a mixed-methods approach—including surveys and case studies from states
like Tamil Nadu, Odisha, and Assam—the research assesses changes in income,
working conditions, digital inclusion, and social status among artisans
engaging with online marketplaces. It also evaluates barriers to adoption such
as digital illiteracy, logistical challenges, and lack of branding. The
findings suggest that while e-commerce provides new opportunities, its benefits
are unevenly distributed and heavily dependent on ecosystem support including
government policy, training programs, and digital infrastructure. The study
concludes with recommendations for inclusive growth strategies that ensure
equitable participation of marginalized handloom communities in India’s digital
economy.
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Pages:4-6
How to cite this article:
Pushpam Singh "E-commerce as a catalyst for rural development in India’s Handloom Sector". World Journal of Management, Vol 1, Issue 1, 2025, Pages 4-6
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