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VOL. 1, ISSUE 1 (2025)
Assessing the impact of E-commerce on the livelihood and economic empowerment of handloom weavers in Rural India
Authors
Ruchika Gupta
Abstract

The growth of e-commerce platforms has opened new opportunities for traditional artisans, particularly handloom weavers in rural India. This study investigates how online marketplaces influence the livelihood and economic empowerment of these communities. Using a mixed-method approach, comprising surveys with 200 weavers and interviews with key stakeholders, the research examines income changes, market access, skill development, and social empowerment. Findings indicate that e-commerce has significantly enhanced income stability and provided direct access to national and international markets. Additionally, participation in online platforms has promoted entrepreneurial skills, digital literacy, and greater decision-making power among weavers. Despite these gains, challenges such as limited technological infrastructure, digital literacy gaps, and high competition were identified. The study concludes that strategic support from policymakers and e-commerce platforms can strengthen the handloom sector, ensuring sustainable economic growth and empowerment for rural artisans.

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Pages:13-15
How to cite this article:
Ruchika Gupta "Assessing the impact of E-commerce on the livelihood and economic empowerment of handloom weavers in Rural India". World Journal of Management, Vol 1, Issue 1, 2025, Pages 13-15
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